How are your customers really advised in the branch, at the dealership or on the phone? With Loop Mystery Shopping you plan, manage and analyze test purchases, mystery checks and mystery calls in one software – with clear recommendations instead of a data graveyard.
In mystery shopping, trained test customers visit your locations, call or send online inquiries – without being recognizable as testers. Using a fixed questionnaire, they assess how advice, service, waiting times and processes really work. You see your company through your customers’ eyes and recognize where standards are lived and where they are not.
With Loop, the mystery shopping platform by BOLD Solution, all results flow into your individual dashboard. Loop integrates seamlessly into your existing systems, identifies potential and challenges and provides clear recommendations for day-to-day operations.


On site, by phone or online – Loop covers all common mystery shopping methods in one software.
Advice, sales conversation and closing on site – in the store, at the dealership or in the bank branch.
How well do your hotline, appointment booking and phone advice really work?
Response time and quality for e-mail, form and chat inquiries.
Service and guest experience in hotels, restaurants and travel.
Presentation, price labeling and standards in every branch.
Analyze sales conversations automatically and improve your sales team in a targeted way.
To Loop AI Audits →Every industry has its own standards and critical moments in customer contact. We build them into your program.
How well does your dealer network sell? Measure sales advice, the test-drive process and follow-up across all dealerships.
Objectively review advisory quality and compliance in branches, on the phone and online.
Are your standards lived in every branch? Store checks and test purchases compare all locations directly.
Consistent quality at every location – and clarity on how your concept lands with customers.
Make service quality at counters, stations and hotlines measurable.
Assess advice, booking and service in stores, travel agencies and online from the customer’s perspective.
BOLD Solution provides the software and methodology for your mystery shopping program – from planning to AI-powered analysis. For everything else, we work with strong brands.
Would you like an agency to run your entire mystery shopping project? MSM Germany GmbH from Münster plans and runs your project – with its own network of mystery shoppers via the JustChex app.
To MSM Germany →Would you also like to analyze direct customer feedback and reviews? With JustFeedback, you turn customer voices into concrete actions.
To JustFeedback →Not looking to commission a project, but to work as a mystery shopper yourself? Then JustChex is the right place for you.
To JustChex →Look for three things: a methodology that fits your industry, an analysis with concrete recommendations, and experience with projects of your size. With more than 4 million mystery checks for over 40 brands, BOLD Solution brings that experience.
Yes. Mystery shopping is an established quality assurance tool. What matters is a legally compliant setup – for example, no audio recordings of conversations without consent and data-protection-compliant handling of the results. The goal is to improve processes, not to monitor individual employees.
Together we define goals and criteria. Trained test customers carry out the checks and rate them in a standardized questionnaire. The results flow into your dashboard, analyzed with AI and complemented by recommendations.
An agency carries out the tests for you. Software like Loop manages and analyzes your entire program – whether with your own agency, with the mystery shopping agency MSM Germany or in combination.
That depends on scope, method (on site, phone, online) and the number of locations and countries. In an initial consultation, we prepare an individual offer for you.
In mystery calls, test customers check your phone availability, advice and appointment booking – for example at hotlines, dealerships or bank branches.
Pro: you get an objective, comparable picture from the customer’s perspective across all locations. Limitation: a single check is a snapshot – mystery shopping only becomes meaningful through regular measurement and good analysis. That is exactly what Loop is built for.








